Toyota Corolla 1100 - a gray mouse that gave birth to a mountain

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Toyota Corolla 1100 - a gray mouse that gave birth to a mountain

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Created on November 23, 2017

Text:

Bruno von Rotz

Photos:

Daniel Reinhard

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Toyota / Werk

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Toyota- und Emil-Frey-Archiv, Safenwil

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Archiv

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Toyota Corolla 1100 (1968) - Toyota conquered buyers in this country with this car

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Toyota Corolla 1100 (1968) - the two-door sedan in front of the building of the Swiss importer Emil Frey AG

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Toyota Corolla 1100 (1968) - still a good ride today

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Toyota Corolla 1100 (1968) - narrow and clearly laid out

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Toyota Corolla 1100 (1968) - on the road

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Toyota Corolla 1100 (1968) - on the road

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Toyota Corolla 1100 (1968) - a relaxed and unagitated drive

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Toyota Corolla 1100 (1968) - clear and easy to drive

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Toyota Corolla 1100 (1968) - not a highway racer

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Toyota Corolla 1100 (1968) - relaxed cruising

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Toyota Corolla 1100 (1968) - functional and no-frills bodywork

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Toyota Corolla 1100 (1968) - compact and clearly laid out

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Toyota Corolla 1100 (1968) - one rear-view mirror had to suffice

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Toyota Corolla 1100 (1968) - a frugal four-seater

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Toyota Corolla 1100 (1968) - looks more youthful than some newer models

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Toyota Corolla 1100 (1968) - Rear view of the early two-door sedan

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Toyota Corolla 1100 (1968) - the long gearshift stands out

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Toyota Corolla 1100 (1968) - painted dashboard

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Toyota Corolla 1100 (1968) - everything you need for driving

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Toyota Corolla 1100 (1968) - no rev counter, but easy-to-read instruments

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Toyota Corolla 1100 (1968) - Toyota sign on the steering wheel

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Toyota Corolla 1100 (1968) - Speedometer up to 160 km/h

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Toyota Corolla 1100 (1968) - standard long-wave and medium-wave radio

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Toyota Corolla 1100 (1968) - even inside you know what you're sitting in

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Toyota Corolla 1100 (1968) - rear access requires agility

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Toyota Corolla 1100 (1968) - vinyl upholstery in the interior, of course there was no feudal space in the rear

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Toyota Corolla 1100 (1968) - longitudinally mounted four-cylinder engine

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Toyota Corolla 1100 (1968) - good accessibility guaranteed

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Toyota Corolla 1100 (1968) - Corolla symbol of the sixties

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Toyota Corolla 1100 (1968) - chrome-plated hub caps

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Toyota Corolla 1100 (1968) - the Corolla lettering

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Toyota Corolla 1100 (1968) - no carpet in the trunk

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Toyota Corolla 1100 (1968) - with tool set in case

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Toyota Corolla 1100 (1968) - plain rear lights

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Toyota Corolla 1100 (1968) - integrated reversing lamp, by no means a matter of course at the time

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Toyota Corolla (1966) - First presentation of the car in Nagoya

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Toyota Corolla (1966) - Debut at the 13th Tokyo Motor Show in October 1966

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Toyota Corolla (1966) - the first sedan produced in 1966

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Toyota Corolla 1100 (1967) - two-door sedan

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Toyota Corolla (1967) - from the first generation

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Toyota Corolla (1969) - from the first generation

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Toyota Corolla (1967) - internally referred to as KE10

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Toyota Corolla 1100 Deluxe (1966) - the four-door sedan of the first Corolla generation

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Toyota Corolla (1966) - View into the cockpit of the first generation

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Toyota Corolla (1966) - simple interior of the first Corolla generation

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Toyota Corolla (1966) - the engine of the first Corolla generation

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Toyota Corolla (1966) - First-generation see-through drawing

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Toyota Corolla 1100 (1967) - right-hand drive variant from the front

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Toyota Corolla 1100 (1967) - View into the cockpit of a test car

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Toyota Corolla (1967) - lower middle class from Japan with pleasing bodywork - Geneva Motor Show 1967

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Toyota Corolla 1100 (1967) - in the handling test

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Toyota Corolla 1100 (1967) - left-hand drive version for Switzerland

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Toyota Corolla 1100 (1967) - two-door version

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Toyota Corolla 1100 (1967) - Cockpit of the left-hand drive version

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Toyota Corolla 1100 (1967) - View of the interior

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Toyota Corolla 1100 (1967) - View into the engine compartment

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Toyota Corolla 1100 (1967) - side indicators

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Toyota Corolla Station Wagon (1967) - the first Corolla was also available as a station wagon

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Toyota Corolla (1966) - from the first generation

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Toyota Corolla (1970) - the second generation was sold in Europe from 1970 to 1974

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Toyota Corolla station wagon (1975) - second generation station wagon version

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Toyota Corolla Coupé (1972) - the sporty coupé of the second Corolla generation

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Toyota Corolla SR (1971) - Coupé version of the second Corolla generation

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Toyota Corolla (1970) - the popular four-door variant of the second Corolla generation

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Toyota Corolla (1970) - the second Corolla generation was somewhat rounder

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Toyota Corolla Coupé (1973) - Coupé variant of the second Corolla generation

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Toyota Corolla Liftback (1976) - Swiss premiere of the station wagon coupé with 1.6-liter four-cylinder engine and 75 hp - Geneva Motor Show 1976

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Toyota Corolla Liftback (1976) - still a prototype at the Tokyo Motor Show, now a production car with tailgate - Geneva Motor Show 1976

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Toyota Corolla Liftback (1976) - Sports wagon of the third Corolla generation

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Toyota Corolla (1974) - the third Corolla generation was sold in Europe from 1974 to 1979

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Toyota Corolla (1974) - two-door sedan of the third Corolla generation

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Toyota Corolla (1979) - the fourth Corolla generation was sold in Europe from 1979 to 1983

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Toyota Corolla (1979) - more angular sedan of the fourth Corolla generation

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Toyota Corolla (1981) - wide range of different body variants in the fourth Corolla generation

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Toyota Corolla (1983) - the 10 millionth Corolla built is celebrated

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Toyota Corolla Coupé (1983) - the fast coupé of the fifth Corolla generation

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Toyota Corolla (1983) - the fifth Corolla generation was sold in Europe from 1983 to 1987 - now with front-wheel drive

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Toyota Corolla (1983) - rounded shapes of the fifth Corolla generation

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Toyota Corolla (1987) - Coupé with MR2 features in the sixth Corolla generation

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Toyota Corolla (1987) - the sixth Corolla generation was sold in Europe from 1987 to 1991

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Toyota Corolla (1987) - more elongated lines of the sixth Corolla generation

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Toyota Corolla (1991) - the seventh generation coupé was more rounded than its predecessor

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Toyota Corolla (1991) - the seventh Corolla generation was also available as an estate again

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Toyota Corolla (1991) - the seventh Corolla generation

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Toyota Corolla (1991) - the seventh Corolla generation was sold in Europe from 1991 to 1995

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Toyota Corolla (1995) - sporty-looking coupé of the eighth Corolla generation

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Toyota Corolla (1996) - the eighth Corolla generation was sold in Europe from 1995 to 2000

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Toyota Corolla (1996) - Sedan of the eighth Corolla generation

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Toyota Corolla (2000) - the ninth Corolla generation was sold in Europe from 2000 to 2006

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Toyota Corolla (2002) - Estate car of the ninth Corolla generation

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Toyota Corolla (2002) - Sedan of the ninth Corolla generation

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Toyota Corolla (2006) - the tenth Corolla generation was sold in Europe from 2006 to 2013

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Toyota Corolla (2006) - Estate car of the tenth Corolla generation

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Toyota Corolla (2006) - Sedan of the tenth Corolla generation

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Toyota Corolla (2013) - the 11th generation of the Corolla has been on sale in Europe since 2013

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Toyota Corolla (2013) - Sedan of the 11th Corolla generation

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Toyota Corolla 1100 (1968) - the beginning for another 44 million cars

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Summary

In 1967, Toyota, already the seventh-largest vehicle manufacturer in the world at the time, began supplying cars to Switzerland, and three years later sales were established in Germany, with the Toyota Corolla playing a major role in both markets. Over 44 million Corollas have been built since then, a good reason to take a closer look at the first edition. This driving report shows an early Toyota Corolla and tries to find out why the model became the best-selling car in the world.

This article contains the following chapters

The youngest of three
Room for five
Advanced technology
Light and agile
Reasonably priced
Surprisingly modern
The beginning of a global success
Further information

Estimated reading time: 7min

Preview (beginning of the article)

It's hard to believe that half a century ago there were hardly any Japanese cars on our roads. Automobil Revue wrote in February 1967: "In numerous fields of technology and economy, Japan's industry has proved to be extremely competitive in recent years. The favorable relationship between quality and price, which has made Japanese products desirable on all export markets, has recently also had a positive effect on the automotive sector. Whereas in the 1950s the automotive industry in the large island kingdom in the Far East was still a completely insignificant branch of industry, in 1966 Japan took third place after America and Germany in the ranking of nations involved in vehicle manufacturing. 157,294 units in 1956 compared with 2,286,585 in 1966 clearly illustrate the tremendous upswing in Japan's automotive industry.

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