Info für Besucher ohne Javascript

Premium

Geo Metro - a different kind of open classic

This article was auto-translated. We apologize if some words are confusing or simply amusing. Would you like to help us improve?

Created on May 27, 2021

Reading time 4min

Written by:

Simon Kwasny

Photos:

Patrick Ernzen - Courtesy RM/Sotheby's

14

Patrick Ernzen - Courtesy RM/Sotheby's

14

Geo Metro Convertible (1992) - Er sieht glücklich darüber aus, einen zu sehen

When logged in, you see more images in larger size.

Geo Metro Convertible (1992) - sparsam, aber fair

When logged in, you see more images in larger size.

Geo Metro Convertible (1992) - Basierend auf dem Suzuki Swift

When logged in, you see more images in larger size.

Geo Metro Convertible (1992) - in knalligem Blau

When logged in, you see more images in larger size.

Geo Metro Convertible (1992) - Japanische Hilfe gegen das schlechte Image der Amerikaner

When logged in, you see more images in larger size.

Geo Metro Convertible (1992) - sympathisch

When logged in, you see more images in larger size.

Geo Metro Convertible (1992) - Die durchgehende Heckleuchte, damals wie heute wieder beliebt

When logged in, you see more images in larger size.

Geo Metro Convertible (1992) - Mobilmachung für Jedermann

When logged in, you see more images in larger size.

Geo Metro Convertible (1992) - Vom Dach befreit durch die American Sunroof Company

When logged in, you see more images in larger size.

Geo Metro Convertible (1992) - Einfaches Interieur

When logged in, you see more images in larger size.

Geo Metro Convertible (1992) - Die Angabe der Höchstgeschwindigkeit scheint realistisch

When logged in, you see more images in larger size.

Geo Metro Convertible (1992) - Die sehr platten Sitze

When logged in, you see more images in larger size.

Geo Metro Convertible (1992) - Hier drin verbirgt sich das Verdeck

When logged in, you see more images in larger size.

Geo Metro Convertible (1992) - Der kleine Dreizylinder

You have only

1 out of 14

images seen in high resolution

Summary

In the 1990s, American cars were rarely mentioned in the same sentence as reliable and economical. Chevrolet wanted to change this with the Geo brand. Japanese technology was to be used to change the image. The Geo Metro Convertible was to be an affordable and economical convertible. This article tells the curious story of the little American-Japanese car and shows it in pictures.

This article contains the following chapters

With Japanese support
Compact simplicity
Economical and fair
Sudden interest in 2008
A classic?

Estimated reading time: 4min

Preview (beginning of the article)

At the beginning of the 1990s, American cars were not exactly known for their good build quality and reliability. Even then, these criteria were considered to be sales arguments for Japanese cars. With the growing demand in the USA for smaller, more affordable cars at the time, Chevrolet set itself the goal of offering an "American" option with the Geo brand. Geo was a subsidiary brand of Chevrolet, which was founded in 1989. It was primarily a marketing exercise and aimed to unite all models imported by Chevrolet into the USA - namely Suzuki Tracker and Metro (Swift), Isuzu Spectrum and Toyota Prizm - under one brand. Geo was born! The brand's symbol was a geographical grid, i.e. a globe. This was intended to symbolize the connection to Japan and show that Geo cars were "world cars". There was also a small Chevrolet logo in the middle to document the connection to the American manufacturer.

Welcome to Zwischengas!

Continue reading this article for free?

Photos of this article

Source: