With the BMW 2500/2800, the Bavarian car manufacturer ventured back into the luxury car class. The series, known internally as the E3, was introduced in 1968 and remained in production until 1977. The car met with great interest, with a total of around 190,000 units being built. The magazine 'hobby' also took a look at the new Bavarian shortly after its presentation. This article reproduces the original wording of the vehicle presentation in 'hobby' and supplements it with rare historical illustrations, which also show drafts and pre-production vehicles.