Jordan 1916-1931 - a dream
Summary
There have been around 10,000 car brands and designers - most of them have disappeared. One of these lost brands is Jordan, founded in 1916 by Edward S. Jordan. Initially, he focused on models with Continental four-cylinder engines, then on six-cylinder cars. After a peak year in 1926, the Jordan Motor Car Company concentrated on smaller models, and in 1930 it returned to eight-cylinder models. Despite his success, Jordan, like many others, did not survive the economic crisis.
Estimated reading time: 3min
Preview (beginning of the article)
Although she was much older than him, Edward S. Jordan married one of Thomas P. Jeffery's daughters. The latter had founded the Rambler brand in 1902 and built America's largest car factory. Jordan became Jeffery's advertising manager and gradually built up the capital and circle of influence to realize his dream of his own car brand: In early 1916, the Jordan Motor Car Company was founded in Cleveland, Ohio. Models with Continental four-cylinder engines were followed by six-cylinder cars from 1919. The usual body versions were joined in 1920 by the sporty Playboy roadster, for which the talented advertiser Jordan came up with particularly imaginative advertisements. Externally, the bodies produced by the coachbuilder Murray hardly differed from those of other US brands.
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