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Geneva Motor Show 1963 - World premieres under a good star

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Created on February 20, 2013

Text:

Bruno von Rotz

Photos:

Archiv Reinhard / Max Pichler

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Archiv

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Archiv Reinhard / Max Pichler

28

Archiv

160

Mercedes Benz 230 SL (1963) - World premiere of the youngest offspring from a good family

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General plan / Hall plan Geneva Motor Show 1963

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Impressions of the 1963 Geneva Motor Show - Automobil Revue stand

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Impressions of the 1963 Geneva Motor Show - President of the National Council Guinand and Show Director Perrot on the first tour of the show

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Impressions from the 1963 Geneva Motor Show - three constructive musketeers from Sindelgingen, Daimler-Benz engineers Ernst Fiala, Karl Wilfert and Béla Barény basked in the glow of the new Mercedes models

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Abarth 2000 (1963) - "2 mila" is written quite prosaically on the front, indicating a displacement of 2 liters

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Abarth 2000 (1963) - the hot four-cylinder engine with 180 hp in the rear of the beautiful 2 Mila

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Abarth 2000 (1963) - elegant coupé with racing performance

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Abarth 2000 (1963) - good lateral support thanks to the exemplary design of the individual seats

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Abarth 2000 (1963) - with aerodynamically optimized rear end

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Abarth 2000 (1963) - Engine with two liters of displacement and 180 hp thanks to two twin-body carburetors and dual ignition in the rear of the pretty coupé

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Abarth 2000 (1963) - sharp rear end with slightly raised edge

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Abarth 2000 (1963) - unexpected surprise at the Salon

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Abarth 2000 (1963) - Surprise from Carlo Abarth, the two-liter version of the Abarth 1600

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Abarth 2000 (1963) - two overhead camshafts, two spark plugs per cylinder, 180 hp was the output of this Salon surprise

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Impressions of the 1963 Geneva Motor Show - Visitor with TCS bag

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Alfa Romeo 2600 High Speed (1963) - bodied by Bertone as an experimental vehicle with almost no chrome trim

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Alfa Romeo 2600 SZ (1963) - despite the modern Zagato line, the Alfa has retained its characteristic radiator

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Alfa Romeo 2600 SZ (1963) - when the tailgate of the Zagato-bodied Alfa is opened, this is the picture that emerges

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Alfa Romeo Giulia TI (1963) - rear end was not considered beautiful

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Alfa Romeo Giulia (1963) - powerful vehicle with a body designed more for practicality than beauty

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Alfa Romeo Tubolare Zagato TZ 1 Zagato (1963) - first shown in Turin, only a dozen built at that time

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Alfa Romeo Tubolare Zagato TZ 1 (1963) - racing-oriented interior

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Alpine-Renault A 110 (1963) - delicate air intake at the rear of the Berlinette

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Alvis Cabriolet Graber (1963) - perfect finish and one hundred percent sealing of the convertible roof

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Alvis Special Sports Sedan (1963) - first four-door Alvis with Graber Special bodywork

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Alvis Super Coupé Graber (1963) - no concessions to short-term trends in coachbuilding

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ASA 1000 GT (1963) - Interior of the exhibition vehicle at the 1963 Geneva Motor Show

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ASA 1000 GT (1963) - the engine at the 1963 Geneva Motor Show

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Aston Martin DB 4 Vantage (1963) - visually unchanged, but with some technical improvements

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Impressions from the 1963 Geneva Motor Show - Journalist Censtrini and ATS boss Billi - what was the critic's verdict?

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ATS 2500 GT (1963) - View of the elegant interior, the steering wheel is of course from Nardi

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ATS 2500 GT (1963) - the engine is located under the rear window

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Austin-Healey 3000 (1963) - interior with a narrow rear seat that only offers space for children, the side windows are now raised by a crank handle

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Austin 850 (1963) - the gearbox could be positioned below the crankshaft by inserting an idler gear, a prerequisite for compact dimensions

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Austin A 40 (1963) - equipped with a 1.1-liter BMC engine with 50 SAE hp

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Austin Cambridge (1963) - rear section is similar to that of the Lancia Flaminia and the Peugeot 404, all designed by Pininfarina

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Austin Seven 850 (1963) - BMC engine with 850 cm3 as a universal engine

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Autobianchi Bianchina (1963) - practical little car with folding roof for sun worshippers

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Autobianchi Panoramica (1963) - simpler version of the Bianchina station wagon with sheet metal roof instead of folding roof and reduced equipment

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Bentley S 3 (1963) - only the radiator distinguishes it from its more expensive brother Rolls-Royce Silver Cloud III

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BMW 1500 (1963) - production now underway, 80 hp and 4 gears

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BMW 1500 (1963) - blinker lights drawn around the corner

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BMW 700 Cabriolet (1963) - small luxury convertible with 40 hp rear engine

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Impressions from the 1963 Geneva Motor Show - Becker Europa car radio thanks to the use of small transistors

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Buick Riviera (1963) - with American dimensions

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Buick Riviera (1963) - redesigned rear end

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Cadillac Fleetwood (1963) - Tail fins as a convergent styling element

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Checker Marathon (1963) - large station wagon of robust design

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Chevrolet Chevy II (1963) - compact deluxe version, assembled in Biel, with automatic transmission, power steering and brake assist

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Impressions from the 1963 Geneva Motor Show - Michelin X tires take center stage at Michelin

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Chevrolet Corvair Coupé Pininfarina (1963) - elegant special body on Corvair chassis by Pininfarina

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Chevrolet Corvair Testudo (1963) - breathtaking study by Bertone

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Chevrolet Corvair Testudo (1963) - the Bertone concept car is entered via the opening driver's cab

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Chevrolet Corvair Testudo (1963) - highly acclaimed prototype by Bertone

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Chevrolet Corvair Testudo (1963) - elegant rear design of the Bertone one-off

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Chevrolet Corvair Testudo (1963) - concept cars from Bertone with unusual design details

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Chevrolet Corvair Testudo (1963) - square steering wheel in the prototype

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Chevrolet Corvair Testudo (1963) - the headlights are folded out electrically

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Chevrolet Corvette Sting Ray (1963) - available for test drives outside the showroom

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Chrysler Newport (1963) - with an out-of-round steering wheel that improves space and visibility

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Citroën 2 CV (1963) - unchanged proportions, but prettier interior thanks to upholstery covers adapted to the Ami 6

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Citroën Ami 6 (1963) - Special feature among small cars, low engine power but excellent driving comfort

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Citroën DS 19 Coupé 'Concorde' (1963) - Conversion of the DS sedan into a coupé, carried out by Chapron, the interior is lined in fine leather

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Citroën DS (1963) - unusual presentation of the "goddess" with rotating car body to illustrate the outstanding aerodynamics

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DAF (1963) - on a beautifully designed exhibition stand

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DAF (1963) - Station wagon with continuously variable transmission

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Daimler 2.5 Litre V8 Saloon (1963) - body from the Jaguar Mk 2, the engine comes from the 2.5 liter V8 sports car

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Daimler Majestic (1963) - conservative and old British-looking with a spirited 4 1/2-liter V8 engine

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Daimler SP 250 (1963) - in its old guise - still with plastic bodywork

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DKW F 12 (1963) - new model between Junior and 1000, with automatic fresh oil lubrication and front-wheel drive

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Dodge 880 (1963) - View of the dashboard - Dodge also uses push buttons for gear selection and heating system

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Dodge Dart (1963) - larger wheelbase than the replaced Lancer, quiet front, smooth surfaces and a particularly appealing roof section

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Ferrari 400 Super America (1963) - Steering wheel and dashboard in the Pininfarina Coupé

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Ferrari Super America (1963) - elegant coupé built by Pininfarina on the basis of the 4-liter Ferrari

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Fiat 1100 Familiare (1963) - with engine enlarged to 1.2 liters

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Fiat 1500 GT prototype Ghia (1963) - only the two air vents interrupt the side line

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Fiat 2300 Cabriolet (1963) - the roof could be stowed in the trunk

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Fiat 2300 S, Pininfarina (1963) - already with Targa bar - at the Geneva Motor Show in 1963

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Fiat 2300 S, Pininfarina (1963) - front view - photographed at the Geneva Motor Show in 1963

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Fiat 2300 Cabriolet (1963) - concept car designed by Pininfarina with Targa roof

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Fiat 2300 Coupé Moretti (1963) - elegant and sporty coupé - at the Geneva Motor Show in 1963

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Fiat 500 D (1963) - the ideal two-wheeler for city traffic, with 22 SAE horsepower and air cooling

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Ford Anglia (1963) - for years a proven conventional design in a favorable price range

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Ford Consul Capri (1963) - Coupé with a sporty touch for the individualist

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Ford Cortina Lotus (1963) - the Lotus engine gives the family saloon sports car-like performance

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Ford Cortina Lotus (1963) - the cylinder block comes from the Ford Consul Classic, but the cylinder head is made of aluminum, the power output is 106 hp at 5,500 rpm

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Ford Cortina Lotus (1963) - functional and simple dashboard in a racing-oriented interior

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Ford Cortina (1963) - elegant new four-door station wagon based on the chassis of the Cortina 1.2-liter model

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Ford Fairlane 500 (1963) - refined variant of the Fairlnae with V8 engine and 166 SAE horsepower

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Ford Mustang (1963) - as the centerpiece of the Ford stand

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Ford Mustang (1963) - the headlights are only folded out in the dark - will the car go into series production, one wondered at the show

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Ford Mustang (1963) - racing-oriented interior design of the prototype

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Ford Mustang (1963) - sporty interior of the prototype

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Ford Mustang (1963) - V4 engine from Cologne in the Mustang

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Ford Mustang (1963) - View of the V4 mid-engine

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Ford Taunus 12 M TS (1963) - front-wheel drive car with a 1.5-liter V4 cylinder engine and 62 SAE horsepower

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Ford Thunderbird (1963) - Interior and dashboard - many switches and levers on the pronounced cardan tunnel.

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Glas 1204 (1963) - latest version with 1.2-liter front engine and four-seater body

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Hillman Super Minx (1963) - Station Wagon with front disc brakes

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Hino Contessa Sprint (1963) - elegant bodywork by Michelotti on this sports car from Japan

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Humber Sceptre (1963) - new release with the same body shell as the Singer Vogue

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Imperial Crown Southampton Sportsedan (1963) - with the usual style retouches for the new model year

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Imperial Crown (1963) - Interior of the US luxury car

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Iso-Rivolta (1963) - sheet metal chassis is welded to the self-supporting bodywork

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Iso-Rivolta (1963) - Italian design, with American V8 engine from the Corvette

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Jaguar D Type GT (1963) - shaped by Giovanni Michelotti into a beautifully designed Gran Turismo with more interior space and even a trunk

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Jaguar Mark 10 (1963) - distinctly personal front design

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Lagonda Rapide (1963) - four-door sedan, co-developed by Touring

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Lagonda Rapide (1963) - face developed by Touring Milan

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Lancia Flaminia Berlina (1963) - medium-sized luxury vehicle based on a design by Pininfarina

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Lancia Flaminia (1963) - rear end of the "progenitor", Peugeot 404 and Austin Cambridge followed this trend

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Lancia Flavia Convertibile (1963) - Exhibition presentation of the Vignale convertible in close proximity to the competition

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Lancia Fulvia (1963) - Drive unit of the new model

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Lancia Fulvia (1963) - the new front-wheel drive model replaces the Appia and is technically based on the Flavia

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Lancia Fulvia (1963) - rear end of the compact front-wheel drive sedan with V4 engine

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Lincoln Continental (1963) - with a broadly projecting rear, which almost looks a bit like a front view with the grille

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Maserati 3500 GT Boneschi (1963) - not the typical Boneschi line, otherwise striking with its box and elongated lines

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Maserati 3500 GTIS Sebring (1963) - elegantly bodied by Vignale, originally without its own name

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Maserati 5000 GT Alemano (1963) - at the Geneva Motor Show 1963

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Mercedes Benz 220 SE (1963) - the same body can now also be found on the 190 and 330 SE, the differences lie in the details and in the interior fittings

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Mercedes Benz 230 SL (1963) - the famous hardtop, which gave the car the name "Pagoda" because of its shape

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Mercedes Benz 230 SL (1963) - the world premiere is duly staged for the television broadcast

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Mercedes Benz 230 SL (1963) - modern interior, dashboard and steering wheel with impact absorber

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Mercedes Benz 230 SL (1963) - a twin-ram injection pump developed in collaboration with Bosch is installed in the 2.3-liter engine, resulting in 150 DIN horsepower at 5,500 rpm

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Mercedes Benz 230 SL (1963) - Headlights with eye lamps as a particularly pleasing solution

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Mercedes Benz 230 SL (1963) - simple and elegant design of the rear lights on the new arrival

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Mercedes Benz 300 SE (1963) - long version, which differs from the standard vehicle only in terms of dimensions and a simpler rear pillar trim

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MG 1100 (1963) - first shown in the fall of 1962, corresponds to Morris 1100, but has 56 SAE horsepower

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Morris 1100 (1963) - maximum interior space with a modest overall length is demonstrated in this cutaway model

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Morris 1100 (1963) - new basic model with 1.1-liter engine and front-wheel drive

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Morris 850 (1963) - Interior with simple instrumentation and practical shelf that extends across the entire width of the dashboard

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Moskwitsch Scaldia Spécial de Luxe (1963) - version imported via Belgium with 1.6-liter Perkins diesel engine, shown at the 1963 Geneva Motor Show

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Oldsmobile F 85 (1963) - further refinement of the body line, 165 to 198 SAE hp

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Oldsmobile F 86 (1963) - two-door coupé variant

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Oldsmobile Super 88 (1963) - with a displacement of 6.5 liters, this car would be classified in the upper middle class in the USA

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Oldsmobile Super 88 (1963) - Road cruiser from the States

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Impressions from the 1963 Geneva Motor Show - the television for on the road, here as a 9-inch screen, still shown as a prototype

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Opel Kadett Caravan (1963) - now also useful as a station wagon

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Opel Kadett (1963) - one of the most important new releases, the new small car from GM

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Opel Kadett (1963) - Joakim Bonnier with his former racing manager Huschke v. Hanstein from Porsche

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Opel Rekord (1963) - the new line of the mid-range Opel with enlarged glass surfaces

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Opel Rekord (1963) - angular raised fenders characterize the face of the new Rekord

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Opel Rekord (1963) - pleasing dashboard, all controls are combined in one unit

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Osca 1600 PR 2 Fissore (1962) - at the 1963 Geneva Motor Show

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Peugeot 404 Coupé (1963) - extremely elegant coupé version of the 404 saloon built by Pininfarina

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Peugeot 404 (1963) - 85 SAE horsepower, or 13 more than before, made possible by the injection pump built by the Munich company Kugelfischer in the Peugeot

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Peugeot 404 (1963) - modeled on the rear line of the Lancia Flaminia

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Plymouth Belvedere (1963) - View of the interior

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Plymouth Valiant (1963) - shapely rear of the stylistically completely revised car

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Plymouth Valiant (1963) - Headrests on the Vlaiant assembled in Switzerland

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Pontiac Tempest Le Mans Coupé (1963) - 5.3 liter displacement and 253 SAE horsepower promise a lot of bang

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Rambler (1963) - sold in Switzerland by Renault, larger wheelbase and adapted body lines for the new model year

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Renault Floride (1963) - the current vehicles lined up on the exhibition stand

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Renault R 8 (1963) - main model in the Renault small car range, disc brakes on all wheels

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René Bonnet Missile (1963) - at the 1963 Geneva Motor Show

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Rolls-Royce Phantom V (1963) - unchanged symbol of the top class

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Rover 3 Litre Convertible Graber (1963) - converted by Graber, to be built in series in cooperation with Rover

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Rover 3 Litre (1963) - interior and control panel - instruments in a central unit, gearshift moved to the rear

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Rover 3 Litre (1963) - upright exhaust valves and suspended intake valves as a special feature - performance could be further increased

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Saab 95 (1963) - five- to seven-seater station wagon with two-stroke engine

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Sabra (1963) - from Israel, Ford engine

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Impressions from the 1963 Geneva Motor Show - Water games on the Simca stand

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Simca 1000 GL (1963) - more luxuriously equipped model variant

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Simca 1300 GL (1963) - "Grand Luxe" version of the mid-size sedan with staggered lines

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Studebaker Avanti (1963) - the control panel in the interior of the modern GT also reflects the luxurious character of the car

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Studebaker Avanti (1963) - The signature of the American stylist Loewy is clearly expressed

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Sunbeam Alpine (1963) - the two beauties refining the Sunbeam were duly noted

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Impressions from the 1963 Geneva Motor Show - Liv seat belts could be easily adjusted

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Triumph Vitesse (1963) - based on the Triumph Herald 1200, but with more power thanks to the power of six cylinders

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Triumph Herald (1963) - English pioneer with separate chassis

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Triumph Herald (1963) - one of many body variations, the estate car with long side window

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Triumph Spitfire (1963) - chassis - the swing axle with transverse leaf springs and thrust struts is clearly visible

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Triumph Spitfire (1963) - affordable roadster from England

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Vauxhall (1963) - bigger brother of the Victor, offered as Velox and Cresta with a six-cylinder engine

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Vignale Record Sperimentale (1963) - with a very aerodynamic teardrop shape based on a Fiat 600D chassis with a 1-liter engine

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VW 1500 Variant (1963) - the estate version at the Geneva Motor Show

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VW 1500 (1963) - cutaway model shows the accommodation of the spare wheel in the front - at the Geneva Motor Show 1963

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VW 1500 Variant (1963) - here the interior space conditions are demonstrated on a cutaway model

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VW 1500 (1963) - various models lined up at the 1963 Geneva Motor Show

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Willys Wagoneer (1963) - the six-cylinder engine delivers 142 hp, the transmission is automatic

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Willys Wagoneer (1963) - large loading area thanks to overall expansive dimensions, the rear window can be lowered from the outside

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Speedmaster Kart (1963) - the standard model is supplied as a kit containing all components down to the last screw and can be assembled in around six hours

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Speedmaster Kart (1963) - weighing only 22 kg thanks to the use of electronic wheels, imported by Hostesstler & Co

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Swisskart Super-Caravelle (1963) - weighing 33 kg and equipped with a beautiful seat and elegant steering wheel that would make even sports car drivers green with envy

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Impressions from the 1963 Geneva Motor Show - Battery manufacturer VARTA in Switzerland for the first time

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Fiat 2300 Coupé Pininfarina (1963) - at the Geneva Motor Show in 1963

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Summary

The International Motor Show in Geneva took place from 14 to 24 March 1963 and offered a comprehensive showcase of the motorization of the time. There were over 20 world premieres to admire, including the Mercedes Benz 230 SL, the ATS 2500 GT, the Chevrolet Corvair Testudo, the Simca 1300/1500 and the Opel Rekord. This exhibition report describes the atmosphere, setting and range of the 33rd Geneva Motor Show and shows the exhibited vehicles in over 180 pictures, some of which have never been published before.

This article contains the following chapters

Departure
Pagoda makes the star shine
ATS as the number 1 public attraction
Surprise from Italy - Abarth 2000
European premiere of the Ford Mustang
Potpourri of new products in the mid-range segment
Little new in the small car segment
Trend towards station wagons?
Bertone's Chevrolet Corvair Testudo
Innovations and design gems in the special bodies
Bicycles, caravans, ships, but no trucks
Car radios with transistors
More usable space and performance
More test drives than ever
Further information

Estimated reading time: 8min

Preview (beginning of the article)

In 1963, car manufacturers, salespeople and prospective car buyers looked hopefully to Geneva. The year 1962 had seen a sharp increase in registrations, with Volkswagen leading the way in Switzerland with over 20% of cars sold, followed by General Motors with its spearhead Opel, Ford, Fiat, British Motor Company BMC, Peugeot, Simca, Daimler-Benz (incl. Auto Union), Citroën/Panhard and Renault. Together, these suppliers accounted for 88% of the total market. Mass-produced models and new models were at the top of the list of new registrations, so it was no wonder that everyone was eager to see the premieres on show in Geneva. And there were also many world, European and Swiss premieres.

Welcome to Zwischengas!

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