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Toyota Celica ST 1600 - Bonsai-Mustang with sporting ambitions
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Created on October 23, 2013
, Reading time 6min
Written by:
Bruno von Rotz
Photos:
Balz Schreier
28Bruno von Rotz
20Toyota Media US
4Archiv Toyota
3Toyota Media
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Summary
At the end of 1970, Toyota broke new ground with the introduction of the Celica model, a sporty coupé for the mass market. The car sold excellently, not least because of its robust nature, low prices, full equipment and pleasing design. This report portrays an early Toyota Celica 1600 ST Coupé and tells the story of the first Celica generation, accompanied by many pictures and an original sales brochure.
This article contains the following chapters
- No sports car tradition
- Launch in October 1970
- Simple technology
- Muscle car in Japanese
- Difficult German market
- GT model with double cam
- Also with tailgate
- The successful model seen through today's eyes
- Not a rocket
- Further information
Estimated reading time: 6min
Preview (beginning of the article)
When Toyota presented the Celica coupé in 1970, it had neither traditions nor successful predecessors to fall back on. Nevertheless, the Japanese sports car was a success. There were actually only two serious sports cars at Toyota before the Celica coupé, the GT 2000, which was only affordable for a few and even made an appearance as a convertible in a James Bond film, and the ultra-compact Sports 800, which was primarily built for Japan with 3131 units produced. However, the market, primarily customers in the USA, but also in Europe, were happy to buy practical sports coupés such as the Ford Mustang, Ford Capri, Datsun 240Z or Fiat 124 Sport at the end of the 1970s. Toyota, already one of the largest car manufacturers in the world at the time, had nothing to offer in this discipline and wanted to remedy the situation.
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