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Seat Ibiza GL 1.5i Cat 1989 - Joint venture
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Created on April 4, 2024
, Reading time 9min
Written by:
Bruno von Rotz
Photos:
Daniel Reinhard
40SEAT Archiv
9SEAT
2Seat/Werk
2Archiv AMAG Classic
1Seat / Werk
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Summary
In 1980, the Spanish car manufacturer Seat was on the brink of collapse, and the only way out was to move forward. As an independent model, the Seat Ibiza was completely redeveloped together with Porsche, ItalDesign and Karmann in just four years and sold successfully from 1984. In 2024, the Seat Ibiza celebrates its 40th birthday, but looks much younger thanks to its simple design. This driving report is about a Seat Ibiza GL 1.5i from 1989 and tells the story of its development.
This article contains the following chapters
- Since 1950
- Rebirth of the Golf 2 by Giugiaro?
- Based on the Fiat Ritmo
- With support from Porsche to the modern four-cylinder
- Extravagant ergonomics
- Not quite there yet
- Continuous evolution
- Friendly companion
- Replaced in 1993 and second life from 1999
Estimated reading time: 9min
Preview (beginning of the article)
Seat was on the brink in May 1980, when the end of the cooperation with Fiat was imminent. Instead of shutting everything down or blindly throwing itself into the arms of a new partner, the decision was made to pursue a forward strategy and fight for survival. An independent company was to be created, with an international sales network and its own new models. The Seat Ibiza was the first car developed entirely in-house by the Spaniards. Seat ("Sociedad Española de Automóviles de Turismo") was founded in Barcelona in 1950 with a small shareholding (7%) from Fiat. The impetus came from dictator Francisco Franco, who had been inspired by Hitler and his Volkswagen. However, Wlfredo Ricart, design engineer at Pegaso, had recommended Fiat as a partner instead of Volkswagen because the Italians had a broader product range.
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