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... ''RY victory after victory on the racetracks of the world, Jaguar has gained for itself a position in the very forefront of modern sports cars. Twice winners at Le Mans, three times victors at Rheims, twice winners of the R.A.C. Tourist Trophy and victorious in innumerable other International and National events, the racetrack breeding of Jaguar is evident from the moment the wheel is handled. All the accumulated wealth of knowledge and experience gained in the hard school of racing have been built into new Jaguar XK 140 models which are powered by the famous 3J litre twin overhead camshaft XK engine, now with high lift cams and its power output raised to 190 b.h.p. The increase in power of these engines coupled with the introduction of rack and pinion steering provides a new high level of road performance, yet, notwithstanding the high speed potential of the XK 140, the Jaguar characteristics of smoothness, silence, tractabihty and road adhesion are such that complete and effortless mastery is in the hands of the driver at all times and at all speeds. On all XK models, seating accommodation has been increased and extra accommodation for children is now available in both the Drophead and Fixed Head Coupe—the latter also affording accommodation for a third adult. JAGUAR CARS LTD * COVENTRY * ENGLAND ...