Larry Shinoda - The racing driver with the pencil
Summary
For almost 20 years and two generations, the Chevrolet Corvette bore his signature. But the portfolio of the American designer with Japanese roots encompassed much more: Larry Shinoda designed everything from racing cars and concept vehicles to construction machinery. This portrait takes an in-depth look at his life's work.
This article contains the following chapters
- Under the sign of the ray
- The experimental phase
- Between internment camp and race track
- To General Motors and on to Ford
- The final battle
Estimated reading time: 16min
Preview (beginning of the article)
I just missed Larry Shinoda back then. I left the General Motors styling department in September 1956, just before he joined. When I returned to GM in 1961 in my new role as PR man, however, I soon made the acquaintance of the young Japanese-born designer. Under the guidance of GM styling chief Bill Mitchell, Larry and his colleagues worked in the "Hammer Room" in the basement below the lobby, where they designed radical new cars in complete secrecy. Shinoda had a round face and spoke in a low voice, delivering his words with a haste that gave the impression that he was divulging important secrets. At the same time, he was known for his frankness, which did not bother him, as he once said: "I have always said what I thought. If a design is no good, I say so. I'm also not known for being very flexible. I once had a sign above my workspace that said: 'If you don't like it, you obviously have bad taste'. Little things like that add to your reputation." Despite - or perhaps because of - his unruly nature, leading figures across the world of car design were willing to entrust Shinoda with their design needs.
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