Photo Gallery «Toyota 700 - Paprika at a radish price»
The plan of affordable people's cars for the masses did not seem to work out at first. Although the Toyopet Publica or Toyota 700 followed European models, it was too rudimentary for most Japanese. It was a luxury version of all things that brought the desired success. This article tells the story of Toyota's first step on the road to becoming the world's largest car manufacturer.
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Toyopet Publica (1962) - Two-cylinder in a salmon costume
© Archiv Automobil Revue
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